Seond Life to Start Age Verification

Just after SLCC conference, I got this message from Linden:

Hello, Dera Kit.

As you may have heard, we’re implementing the first stage of an Identity Verification system beginning with age. Our ultimate goal is to give Second Life Residents the opportunity to reveal as much or as little real life information about themselves as they like, and to have that information verified. We see this tool as critical to supporting Residents in shedding anonymity and building trust-based relationships — but only to the extent that they’re comfortable.

We’ve engaged the services of a third party provider, Aristotle’s Integrity, who will match information that Residents provide with information available in public records. You will be asked to provide your name, geographic location, birthdate, and an ID that is specific to your country, for example the last four digits of your social security number if you’re American. We will not be storing any information except for a code that tells us there was a positive match. Integrity will not keep any identifying information about you.

Age verification will initially be used as a way to limit access to restricted content within Second Life. Therefore, in order to enter any parcel or region which has been flagged as containing restricted content, i.e. sexual activity or extreme violence, age verification will be required to ensure only adults, or people over the age of 18, gain access. Verifying age will be voluntary, except in this context.

Prior to launching age verification throughout Second Life, we’re hoping you, the concierge customers, will help us out by trying the process and letting us know about your experience — if you were able to accurately verify your age, if the process itself is clear and understandable, and what problems you encountered. Please visit the Age Verification link available from the Your Account section of our website in the right sidebar and enter the requested information. This link is currently only available to concierge customers. When you are finished, you will be asked to take a short survey to fill us in on your experience.

For more information on Age Verification in Second Life, please visit the Second Life Blog.

Thank you very much for your help, and your continued support.

Linden Lab
Creators of Second Life

The process is pretty harmless — but you do need to put in your own name, and some very concrete data. I’m not sure exactly how this process will work for more FUN avatars.

Join me at Virtual Worlds Conference Oct 10-11, 2007

I will talk about the VC perspective —

The Virtual Worlds Conference takes place Oct 10-11, 2007. I’m speaking at the event and wanted to provide you a 10% discount if you’re interested in attending. The conference is dedicated to helping businesses harness the power of virtual worlds to engage with their customers, partners and employees. When you register there will be a box for a “Promo Code”.

In the promo code box insert the text: “VIPATTENDEE” in all caps without the quotes to save the extra 10%.

Web site:

Meet me at the Second Life Community Conference

Looking forward to see many of my friends in Chicago.

This year, the 3rd Annual SLCC will be located in Chicago at the Hilton hotel. The convention has grown in size expecting upwards of 1000 attendees. This year the SLCC will be using a multi-track format to maximize on content and interaction. The four tracks are Education, Machinima, Business/Future of the Metaverse and Social/Entertainment. There will, of course, be overlapping topics from track to track, and a large, central ballroom for people who just want to mingle, meet friends, and perhaps catch SL musicians strumming away on their acoustics

Full site is and full program is visually here

Disney Buys Club Penguin for $350m (+$350m more Later)

Big news for kinds virtual worlds: See news item here

Disney announced Wednesday that it purchased Kelowna, British Columbia, Canada-based Club Penguin, a rapidly growing online virtual world for kids.

According to an SEC filing, Disney bought all the outstanding shares of site operator New Horizons Interactive for $350 million.

Disney could spend up to $350 million more if New Horizons hits “predefined earnings targets” for fiscal 2008 and 2009.

Now as new-media-VCs we love it (big exit)… and hate it (why we did not think about it?). 🙂
(Also: please note the very clean – no ad design. Can Disney, will Disney keep it?)