3:45 PM -Real Businesses in Virtual Worlds: Understanding the immense potential and preparing for it
Dr. Yesha Sivan
A new medium is emerging — real virtual worlds. Today there are more than 100 different worlds where millions of dollars are involved… and this is only the beginning. A full Virtual World — much like Second life — includes 3D, Community, Creation and Commerce (3D3C for short). When such a full 3D3C world matures we will be blessed, bombarded and engulfed with new features and abilities that are destined to change the lives of many businesses. In the same way Amazon, eBay, and Google Emerged and Rand McNally, Tower Records and Barnes and Noble suffered, Virtual Worlds will give birth to new companies, and “kill” old companies.
This talk will first briefly define “Real Virtual Worlds”. Then we will review some potential case studies. The bulk of the talk will be allocated to specific tips and tricks for organizations to start learning about virtual worlds from both the I.T. and marketing perspectives.