Video: GE Augmented Reality Demo

A cool demo of Augmented Reality. You print a marker; show it to your camera and you see the images jump of your screen. It is all done with Flash — so it is cross platform.. and NO download is needed (well a bit of long down load of flash content, but that is OK).
More details: http://ge.ecomagination.com/smartgrid/
For experts: try print a small version of the marker and see what happens.