Brands in Second Life – a good example – Orange Island

In an earlier post, I spoke about Brand – Why the came and why they left. One brand that really care about heir brand is Orange.

Orange, a key brand of France Telecom Group, is running Orange-Island.
A key factor in their program is an holistic approach to the new media that embrace community and creation.

Their creation program is called — surprisingly — Create:
As part of an ongoing endeavour to share and collaborate with the Second Life communities, Orange launches the Create Programme, an initiative that aims at encouraging creative expression on Orange Island.The idea is quite simple: Orange offers to support artistic and/or innovative projects by granting land and tools to residents who show promising material in order to help them achieve their project. We have selected three spectacular projects for this first batch of the Create Programme.