Brands in Second Life — Why They Came why they Leave?

http://youtube.com/v/tEGHJuCbGdoThese brands came in 2007 the likes of Reuters, BMW, Sony BMG and Ericcson, BigPond, Reebok, Vodafone, IBM, ABC TV, Showtime, Pontiac, American Apparel, Virgin, Dell, NBC, Apple (unofficial), Sears, Circuit City and AOL. (see source)So why did the came:It is cool to see your branded store in 3D. You can allow your users to … Continue reading Brands in Second Life — Why They Came why they Leave?

Right Sizing Real and Virtual: Google Lively, Second Life, Lehman and AIG

Following the last weeks, we really need to ask ourselves what is real and what is virtual? (picture Source)In the real world: Here's one angle of the Lehman Brothers story (source):... at the end of every trading day, the Asian and European operations [of Lehman] would remit their (very large) cash float back to Lehman … Continue reading Right Sizing Real and Virtual: Google Lively, Second Life, Lehman and AIG