McKinsey: Ignore Second Life At Your Peril

We must all be doing something good if McKinsey, the top consulting company, is writing about virtual worlds. Times On-line reports on April 23:Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world's … Continue reading McKinsey: Ignore Second Life At Your Peril