McKinsey: Ignore Second Life At Your Peril

We must all be doing something good if McKinsey, the top consulting company, is writing about virtual worlds. Times On-line reports on April 23:

Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world’s leading consultancies has said.
McKinsey & Company, the management consulting firm whose observations about corporate behaviour are closely watched, said that virtual worlds were on the cusp of a major expansion – particularly as a way to reach younger customers – and that companies were “ignoring them at their peril.”

OK, it is part of a much larger report on on-line marketing. But still nice quote.

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