Brands in Second Life — Why They Came why they Leave?

http://youtube.com/v/tEGHJuCbGdoThese brands came in 2007 the likes of Reuters, BMW, Sony BMG and Ericcson, BigPond, Reebok, Vodafone, IBM, ABC TV, Showtime, Pontiac, American Apparel, Virgin, Dell, NBC, Apple (unofficial), Sears, Circuit City and AOL. (see source)So why did the came:It is cool to see your branded store in 3D. You can allow your users to … Continue reading Brands in Second Life — Why They Came why they Leave?

McKinsey: Ignore Second Life At Your Peril

We must all be doing something good if McKinsey, the top consulting company, is writing about virtual worlds. Times On-line reports on April 23:Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world's … Continue reading McKinsey: Ignore Second Life At Your Peril