The tenth Wuhan International Conference on e-Business ( WHICEB2011 ). May 28-29, 2011, in Wuhan, China

See the Chinese Version below.

The Tenth Wuhan International Conference on e-Business ( WHICEB2011 )
May 28-29, 2011, in Wuhan, China
The Future of 3D3C Markets – Invited Talk
Dr. Yesha Sivan
The Academic College of Tel Aviv-Yaffo
Metaverse Labs. Ltd.
A new arena for human interaction is emerging. This arena – which will be called 3D3C markets – is destined to bring major opportunities, and challenged in the next decades.
Such 3D3C markets combined and unite four major factors:
  • 3D – as seen by the rise of 3D games, virtual worlds, mirror worlds, mapping, augmented reality, sensors and actuators based computing.
  • Community – as epitomized by Facebook, YouTube, and Twitter. It has to do with the ability to virtually engage communities digitally.
  • Creation – the rise of tools that allow individuals to create. It starts with pure digital goods like comments to blogs, small blips of information like what is the weather now in Jerusalem, and continues with in home product printing of goods, and just in time manufacturing.
  • Commerce – a rise of global virtual payments, trust, and multi-level marketing that allow businesses to gain value globally. We already see the initial steps with Amazon, Paypal, and virtual exchanges like the one operated by ACS.
The paper will conclude with mapping of the main hurdles that we face today for 3D3C markets.

* An earlier version of this talk was presented in the TEDx conference. Further reading on the origins of the 3D3C definition can be found by searching the web.


The Chinese version:

第十届武汉电子商务国际会议( WHICEB2011 )

2011528-29 中国武汉



Yesha Sivan博士







  • 3D – 表现在不断增多的3D游戏、虚拟世界、镜像世界、映像、增强现实、传感器和基于执行器的计算机信息处理。
  • 社区 (Community) – 作为象征的有:Facebook,  YouTube和Twitter. 这关系到将数字化社区虚拟化的能力。
  • 创新 (Creation) – 允许个人进行创造的工具的不断兴起。 它始于纯粹的数字产品,比如博客的评论;小的信息工具,如现在耶路撒冷的天气如何,并随着家用产品的印刷和实时生产得到进一步的发展。
  • 商务 (Commerce) – 随着全球虚拟支付,信贷,和多元化市场的兴起,企业得以获取全球性的利益。我们已经看到了Amazon和Paypal的起步,以及像ACS这样的虚拟交易公司。






*这个讲话的早期版本发表于TEDx 会议。 关于3D3C定义起源的深度阅读可以在网上搜寻到。

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