I was invited to give a talk about The top 10 info technologies we need to know about? and how to deal with them? (See talk description at the end of this item).
Here is the final release of the plan for IVF-Worldwide Live Congress:
Friday, April 20, 2012
Session 1
15:00-16:30
OPENING
15:00-15:30
Opening remarks Zeev Shoham, Israel Michael Alper, USA Milton Leong, HK
15:30-16:00
The impact of technology on healthcare Jamie Cattell, UK
16:00-16:30
The individual formerly known as patient (TIFKAP)Jan A.M. Kremer, The Netherlands
16:30-17:00
Coffee Break & Welcome Reception
17:00-18:00
OPENING (continued…)
17:00-17:30
Fallacies in risk perception among physicians and laymen Gerd Gigerenzer, Germany
17:30-18:00
The top 10 info technologies we need to know about and how to deal with them: the NITA model Yesha Sivan, Israel
Saturday, April 21, 2012
Session 2
09:00-10:30
OPTIMIZING OUR WEBSITE
09:00-09:30
Marketing Chicken Soup for the Doctor Itai Levitan, Israel
09:30-10:00
How to use social media to improve your business Jonathan Pollinger, UK
10:00-10:30
Building a successful digital marketing strategy – a framework Finset Sordal Magnus, Norway
10:30-11:00
Coffee Break
Session 3
11:00-13:00
ELECTRONIC MEDICAL RECORDS: ADVANTAGES AND DISADVANTAGES Supported by an unrestricted grant from MedITEX
Chances and risks of a digital communication in the IVF Clinic Michael Schindler, Germany
Maximizing the internet ability to promote your clinic and support better care Michael M. Alper, USA
Innovative IVF-Management: Software as the central solution Michael Schindler, Germany
13:00-14:00
Lunch Break
Session 4
14:00-15:30
OVERCOMING PSYCHOLOGICAL BARRIERS
14:00-14:30
IVF treatment instructions transmitted via the internet: a preliminary experience Avi Tsafrir, Israel
14:30-15:00
You’re talking to me? Ensuring patient comprehension, motivation and personalization Talya Miron-Shatz, USA
15:00-15:30
Identifying barriers and facilitators for the implementation of virtual infertility communities Annemijn Aarts, The Netherlands
15:30-16:00
Coffee Break
Session 5
16:00-17:30
HOW THE PATIENTS SEE OUR CLINIC ACTIVITIES WHEN IT COMES TO THE INTERNET
16:00-16:30
IVF patients’ preferences in service design Jan A.M. Kremer, The Netherlands
16:30-17:00
Converting the E-Powered Patient to YOUR Patient Ron King, USA
17:00-17:30
A real patient’s experience: Summary of international best practices in ART web communication Alexandra Futeral, Belgium
Sunday, April 22, 2012
Session 6
09:00-10:30
HOW DO WE WATCH THE SCREEN AND TAKE IMMEDIATE DECISION?
09:00-09:30
Mobile marketing? An Imperative! Itai Levitan, Israel
09:30-10:00
You can’t manage what you can’t measure – Google Analytics – a must have online tool for your clinic Eyal Eldar, Israel
10:00-10:30
Visitors Know Why They Don’t Like Your Website. Do You? Itai Levitan, Israel
10:30-11:00
Coffee Break
Session 7
11:00-12:30
USING THE WEBSITE FOR EDUCATION AND RESEARCH
11:00-11:15
IVF-worldide.com clinics vs. science the largest data based exists to learn about physicians perspective Zeev Shoham, Israel
11:15-11:35
To do or not to do IVF? Structuring the Decision Process, Saving Precious Time Talya Miron-Shatz, USA
11:35-11:50
Preparing for Fiscal and Policy Changes by Using a Robust Predictive Algorithm Tool for Counseling Patients Undergoing In Vitro Fertilization: findings from ForMyOdds.COM in a Teaching Hospital Environment
Christopher Jones, USA
(video presentation)
11:50-12:10
The Doctor as Online Teacher: Growing Your Practice through Internet Content and Conversations Ron King, USA
12:10-12:30
Engaging prospective patients through direct to consumer marketing Veronica Montgomery, UK
The top 10 info technologies we need to know about? and how to deal with them?
Dr. Yesha Sivan
Much like any other businesses and organizations, IVF units, both private and public, are facing with a constant and growing steam of new information technologies. Terms like Cloud Computing, Mobile apps, twitter, Facebook, Tablet, and Smart Computing and the link are emerging to be key factors in today new business. Embrace them on time, and win. Embrace them too early, or too late and you loose.
This engaging — full of demos talk — will cover the top 10 technologies, and also present NITA — a New Information Technology Algorithm to deal with such techno-business changes
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