20-Apr-2012: Final plan for Berlin IVF-Worldwide Live Congress released

I was invited to give a talk about The top 10 info technologies we need to know about? and how to deal with them? (See talk description at the end of this item).

For details see IVF-Worldwide Live Congress here:
http://comtecmed.com/ivf-live/2012/default.aspx

Here is the the final release of the plan for IVF-Worldwide Live Congress:

Friday, April 20, 2012
Session 1
15:00-16:30
OPENING 
15:00-15:30 Opening remarks
Zeev Shoham, Israel
Michael Alper, USA
Milton Leong, HK
15:30-16:00 The impact of technology on healthcare
Jamie Cattell, UK
16:00-16:30 The individual formerly known as patient (TIFKAP)Jan A.M. Kremer, The Netherlands
16:30-17:00 Coffee Break & Welcome Reception

17:00-18:00

OPENING (continued…)

17:00-17:30 Fallacies in risk perception among physicians and laymen
Gerd Gigerenzer, Germany
17:30-18:00 The top 10 info technologies we need to know about and how to deal with them: the NITA model
Yesha Sivan, Israel

Saturday, April 21, 2012
Session 2
09:00-10:30
OPTIMIZING OUR WEBSITE
09:00-09:30 Marketing Chicken Soup for the Doctor
Itai Levitan, Israel
09:30-10:00 How to use social media to improve your business
Jonathan Pollinger, UK
10:00-10:30 Building a successful digital marketing strategy – a framework
Finset Sordal Magnus, Norway
10:30-11:00 Coffee Break

Session 3
11:00-13:00
ELECTRONIC MEDICAL RECORDS: ADVANTAGES AND DISADVANTAGES
Supported by an unrestricted grant from MedITEX
Chances and risks of a digital communication in the IVF Clinic
Michael Schindler, Germany
  
Maximizing the internet ability to promote your clinic and support better care
Michael M. Alper, USA
Innovative IVF-Management: Software as the central solution
Michael Schindler, Germany
13:00-14:00 Lunch Break

Session 4
14:00-15:30
OVERCOMING PSYCHOLOGICAL BARRIERS
14:00-14:30 IVF treatment instructions transmitted via the internet: a preliminary experience
Avi Tsafrir, Israel
14:30-15:00 You’re talking to me? Ensuring patient comprehension, motivation and personalization
Talya Miron-Shatz, USA
15:00-15:30 Identifying barriers and facilitators for the implementation of virtual infertility communities
Annemijn Aarts, The Netherlands
15:30-16:00 Coffee Break

Session 5
16:00-17:30
HOW THE PATIENTS SEE OUR CLINIC ACTIVITIES WHEN IT COMES TO THE INTERNET
16:00-16:30 IVF patients’ preferences in service design
Jan A.M. Kremer, The Netherlands
16:30-17:00 Converting the E-Powered Patient to YOUR Patient
Ron King, USA
17:00-17:30 A real patient’s experience: Summary of international best practices in ART web communication
Alexandra Futeral, Belgium

Sunday, April 22, 2012
Session 6
09:00-10:30
HOW DO WE WATCH THE SCREEN AND TAKE IMMEDIATE DECISION?
09:00-09:30 Mobile marketing? An Imperative!
Itai Levitan, Israel
09:30-10:00 You can’t manage what you can’t measure – Google Analytics – a must have online tool for your clinic
Eyal Eldar, Israel
10:00-10:30 Visitors Know Why They Don’t Like Your Website. Do You?
Itai Levitan, Israel 
10:30-11:00 Coffee Break

Session 7
11:00-12:30
USING THE WEBSITE FOR EDUCATION AND RESEARCH
11:00-11:15 IVF-worldide.com clinics vs. science the largest data based exists to learn about physicians perspective
Zeev Shoham, Israel
11:15-11:35 To do or not to do IVF? Structuring the Decision Process, Saving Precious Time
Talya Miron-Shatz, USA
11:35-11:50
Preparing for Fiscal and Policy Changes by Using a Robust Predictive Algorithm Tool for Counseling Patients Undergoing In Vitro Fertilization: findings from ForMyOdds.COM in a Teaching Hospital Environment
Christopher Jones, USA
(video presentation)
11:50-12:10 The Doctor as Online Teacher: Growing Your Practice through Internet Content and Conversations
Ron King, USA
12:10-12:30 Engaging prospective patients through direct to consumer marketing
Veronica Montgomery, UK

The top 10 info technologies we need to know about? and how to deal with them?
Dr. Yesha Sivan

Much like any other businesses and organizations, IVF units, both private and public, are facing with a constant and growing steam of new information technologies. Terms like Cloud Computing, Mobile apps, twitter, Facebook, Tablet, and Smart Computing and the link are emerging to be key factors in today new business. Embrace them on time, and win. Embrace them too early, or too late and you loose.
This engaging — full of demos talk — will cover the top 10 technologies, and also present NITA — a New Information Technology Algorithm to deal with such techno-business changes

For more details see IVF-Worldwide website here http://comtecmed.com/ivf-live/2012/Default.aspx

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