25-Nov-2014: Meaningful Innovation Forum & Networking (12:00 nn

PolyU will be launching the Executive Master in Meaningful Innovation* in September 2015.

Executive Master in Meaningful Innovation* in September 2015. To mark the launch, the Institute of Advanced Executive Education and School of Design are hosting a Forum and Networking Session, where top professors will interact with practitioners to exchange insights on the role of innovation and technology and their significance for senior executives from all walks of business.



	Prof. Cees de Bont Dean and Swire Chair Professor of Design, School of Design, PolyU		Prof. Yesha Sivan Executive Director, Coller Institute of Venture at Tel Aviv University Professor, The Academic College of Tel Aviv-Yaffo

Prof. Cees de Bont has solid track records in helming two leading design schools in the world. Prior to his current appointment, he was the dean of the Faculty of Industrial Design Engineering, Delft University of Technology (“TU Delft”), The Netherlands. Prof. de Bont became a Professor of Marketing at Vrije Universiteit Amsterdam, after gaining ten years of strategic design and marketing experience from Philips. His research interests are in the areas of branding, consumer behaviour, innovation adoption, design methods and networked innovation.		Prof. Yesha Sivan is the Executive Director of the Coller Institute of Venture at Tel Aviv University (Faculty of Management) and a Professor of Management Information Systems at the School of Management and Economy, Tel Aviv-Yaffo Academic College. Prof. Sivan is also the founder of Metaverse Labs (MVL), a leading think tank focusing on connecting virtual and real worlds. His professional experience includes developing and deploying innovative solutions for corporate, high-tech, government and defense environments.


Innovation is vital to organisational growth and business success. The new Executive Master will integrate Design Thinking and innovation methodologies with Information Technology (IT), branding and aspects of advanced management relevant to senior executives’professional development. Prof. Cees de Bont will discuss how design expertise can contribute to the innovation process and share design approachesthat generate meaningful solutions for business. He will share successful stories on how Design Thinking approaches can generate value for organisations and end-users (e.g. Apple, Philips and Huawei) and the reason why design should be regarded as one of the key disciplines in innovation. IT is perceived as a critical part in enabling innovation, and IT-based innovation is accelerating. Prof. Yesha Sivan will share his insights on IT’s unique role in innovation and introduce five innovation platforms in which IT can play significant part in leading businesses.
FREE SESSION Click here to register online now Seats are first-come-first-served+ Registration deadline: 18 November 2014		Agenda 12:00 nn – 2:00 pm Networking Welcome and Introduction Prof. Cees de Bont‘s Address Prof. Yesha Sivan‘s Address Introduction to Executive Master in Meaningful Innovation* Open Discussion and Q&A Prof. Sivan is available till 4:00pm to meet potential students who are interested in the Executive Master programme (by appointment).
* The programme is subject to validation and final approval. + Successful registrations will receive a confirmation email before event. ^ CPD e-Certificate will be issued upon request.		Enquiry: (852) 3400 8476 \|[email protected]