Probably the most important paper I ever wrote.
![](https://i0.wp.com/dryesha.com/wp-content/uploads/2020/08/3nn-cutter-August-2020-2.png?resize=801%2C1024&ssl=1)
As we — as individuals, organizations, and nations — spiral into the COVID-19 black swan change — we must act. To act, we need to make decisions, and for that, we need a “way”, a framework, a model — a language to think about the future.
The “Three New Normals (3NN)” is such a language — designed to pierce the fog of uncertainty.
Published by Cutter Consortium and FREE to download for my friends:
https://www.cutter.com/article/taming-covid-19-black-swan-using-three-new-normals-framework
See Hebrew abstract on the Digital Mindset website, as well as a short video about this model (Hebrew).